Stratosphere was entrusted with the task of enhancing the online consumer experience for a well-established Middle Eastern hardware and wholesale retailer, known for its extensive offline presence. Upon investigation, it became evident that the website’s architecture was causing significant inconvenience for users, hampering their ability to navigate effectively.
Our primary focus at Stratosphere was to address the following critical issues:
1: Refining Search Functionality
2: Accurate Product Categorisation
3: Eliminating Orphan SKUs
In addition to these key priorities, we conducted thorough benchmarking to ensure that attributes were correctly assigned to each SKU, further enhancing the accuracy of product listings.
The collective impact of these initiatives was significant. The search algorithm saw marked improvement, orphaned SKUs were completely eliminated, and the onboarding process for new products was streamlined. As a result, customer Net Promoter Score (NPS) experienced a substantial 25% increase following the implementation of these enhancements.