Stratosphere took on the task of evaluating product performance for a global FMCG conglomerate. This involved comparing the company’s products with those of its competitors on various online marketplaces. The goal was to create a clear benchmark for the company’s position in the digital marketplace.
To begin, we established specific criteria to measure product performance effectively. We focused on three main aspects: discoverability, buyability, and customer satisfaction. These criteria helped us assess how easy it was for customers to find and buy the products, as well as how satisfied they were after purchase.
Our evaluation covered a range of factors. We looked at inventory status to ensure products were well-stocked and available. We also studied search queries and volumes to understand how customers were searching for products. Additionally, we paid attention to product categorization and images to make sure products were presented attractively. Reviews and customer sentiment were also examined to learn about customer experiences and preferences.
The result was a detailed report highlighting how the company’s products performed across different online marketplaces. This report became a valuable tool, pointing out areas of strength and where there was room for improvement. By pinpointing areas that needed attention, we were able to suggest tailored measures to boost overall competitiveness.